Reimagining meetings + events spaces
Experience Design + Design Strategy
With the pandemic effectively business, the hospitality industry was acutely affected. This client was seeing a reduced business and revenue particularly with their empty spaces where they held in person events. I worked on a team made up of five other people with diverse personal, academic, and professional backgrounds. The challenge was to help the client in the hospitality industry reimagine their meetings and events spaces.
01
Design Research
Our interviewees, our heroes, represented a diverse group of event attendees and planners. We worked in pairs to conduct ethnographic interviews to learn about their experiences. In addition, we did secondary research looking at industry trends, global trends, and research analogous spaces such as casinos and churches.
02
Synthesizing
We spent a lot of time pulling out the data from our interviews, noticing patterns, and experimenting with different ways to analyze and synthesize what we captured.
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This was probably the most intense part of the project. My team spent an entire Sunday afternoon (and then some) looking through our data. I loved how everyone was passionate about highlighting our heroes' experiences. Overall, this was a great movement in the project because my team was so committed, and it was gratifying to see all the work from our interviews in one place.
03
Insights
We discovered three key insights. And we also saw that these insights fit together to show the journey of an event attendee. Attendees are seeking to go towards lost rituals, have human collisions, and memorable sensorial experiences.
Crafting insights is truly an art, the language matters so much. I loved this moment of convergence and distillation that forced the team to come up with actionable insights that took us through the rest of the project.
04
The Opportunity
We developed a solution called the "Collider" that would elevate attendee experiences connecting them to new rituals, people, and amazing sensorial experiences.
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Creating a solution that tied together our three key insights was not only really cool but also crucial to our team's unique solution. I also love how one of my team members designed this cool logo that would also complement the company's brand logo.
04
Presenting
Our final task was to document our journey and share it with our challenge partner. We also highlighted the viability and feasibility aspects of our "Collider" solution.
05
Impact and Lessons Learned
I loved being able to go through the entire human-centered design process, learning from our instructors, fellow classmates. The best part was working with my team, we were full of diverse backgrounds, thought in wild, weird, and different ways. I am so inspired by them and thankful I got to go on this RDB journey with them!
This was the final slide of our presentation, taking some purple inspiration from Prince.