Reimagining meetings + events spaces
Experience Design + Design Strategy
In RDB is a pillar of the MMM program, focused on the design thinking process. In just 10 weeks, I worked with a team, helping our challenge partner in the hospitality industry reimagine their meetings and events spaces. In our ethnographic interviews, my team and I learned that attendees are seeking to go towards lost rituals, have human collisions, and memorable sensorial experiences.
Infusing design strategy with a global tech client
Experience Design + Design Strategy
This "Big Rocks" exercise conducted virtually on Zoom and Miro with the project leadership team from the client helped them see what's really keeping them up at night. They were surprised and delighted by using a tool like this. Everyone was able to participate and share their thoughts, writing on a sticky. The team realized they were away of major concerns from smaller conversations, but it was great to see them all in one place.
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This activity also sparked the desire for more virtual, collaborative activities throughout the project.
